The world of marketing and consumer behaviour has turned on its head in 2020!
Digital marketing is no longer just something that you need to consider planning, budgeting and upskilling for. Things have already changed and so have your customers. The future has arrived.
Digital marketing encapsulates a variety of digital media platforms. Its role is to generate traffic, leads and sales, by targeting prospective customers online.
BENEFITS OF DIGITAL MARKETING
Consider just four of the benefits of digital marketing to your business:
- It allows your company to compete on a level playing field – if you are innovative enough, digital media can help small businesses to compete equally against organisations with much larger budgets
- ROI in digital marketing is impressive – online media is much more cost effective than traditional media, because it allows more accurate targeting of advertising and communication
- Your target market can be reached wherever they are – there’s no hit and miss. Digital marketing reaches exactly who you want to reach, wherever they may be.
- Digital marketing strategies can be analysed – you can measure the effectiveness of every Euro that you spend.
So, investing in web designer Ireland can be the best choice.
THE CHALLENGE OF DIGITAL MARKETING
However, for many the subject can be overwhelming. It involves deciding on the most effective online media mix, how best to use each media platform and most importantly how to measure performance and analyse results.
Deciding on what percentage of your budget to allocate to website design and digital media is another challenge. Media consumption is changing fast, but you cannot throw all of your eggs into one basket.
Marketing involves building brand awareness and loyalty, using a mix of traditional and digital media. Getting the balance correct however, is often a challenge, even for the experts.
Websites can be expensive but are only one element of the overall strategy. Social media and e marketing for instance should not work autonomously but should all serve to drive customers to your website, where they can be converted.
What is clear, is that this is no time to embark on a digital strategy without the help of skilled professionals.